That scary feeling when Facebook shows you an ad from something you looked at elsewhere?
“To help shed more light on these practices that are common yet not always well understood, today we’re introducing a new way to view and control your off-Facebook activity. Off-Facebook Activity lets you see a summary of the apps and websites that send us information about your activity, and clear this information from your account if you want to. ”
By Erin Egan, Chief Privacy Officer, Policy, and David Baser, Director of Product Management
Starting in Ireland, South Korea and Spain, Facebook will let you:
See a summary of the information other apps and websites have sent Facebook through our online business tools, like Facebook Pixel or Facebook Login;
Disconnect this information from your account if you want to; and
Choose to disconnect future off-Facebook activity from your account. You can do this for all of your off-Facebook activity, or just for specific apps and websites.
After a few months of testing and when it’s known to be working in Ireland, South Korea and Spain, data-sharing control will be made a feature for everyone.
I’m relieved, and really hope this means Google and Siri will try and one-up Facebook and make data sharing opt-in, not opt-out!
Rant about people who rant about Facebook:
So many people talk about Facebook as if they haven’t used Facebook since 2010.
I’ve set all my Facebook ad preferences and get cool stuff. I get things like requests for subjects for scientific studies (I’m doing one now, which has been very rewarding).
I get things like courses to study which are relevant to my interests, running or hiking events, environmental organisations’ announcements.
These ads are often from sites I’ve viewed on Google or my iPhone anyway.
Facebook will be letting you stop sharing with other apps, so that should mean not sharing Facebook data with Google or Apple/Siri, Microsoft.
But most people prefer to complain, or opt-out of Facebook completely, instead of using it as a tool like snail mail in all its permutations (paper junk mail supports that industry).
It would be better for those people if Facebook data-sharing was opt-in, yes.
Setting your ad preferences is a bit like setting Google alerts (notifications of new webpages that mention certain search words).
Ads can be indistinguishable from news these days anyway.
Event scientific studies that hit the health headlines are selling the fruits of their labour and hoping for income from paid downloads and/or journal subscriptions.
Do you know someone who is a binary thinker and just defaults to “Facebook is shit” for every discussion about it?